Pet Peeves #3 Abbreviations

I excelled at acronyms in school.  During a creative writing workshop, organised by my school in 4th grade, one of the activities was imagining the full form of acronyms. I was the unbeaten champion in the exercise, coming up with ingenious versions. My penchant for the long and winding has, over the years, led to... Continue Reading →

Writing For A Chatbot

I started moonlighting for Skilla a few months ago. For the uninitiated, Skilla is a chatbot (currently in closed beta on Facebook Messenger) that allows people to create a professional page to showcase their skills and eventually find people with complementary skills for their project / startup. Users can message Skilla and answer some quick... Continue Reading →

Social Media: My Tools Of The Trade

A social media consultant since several years now, I’ve seen the requirements for this position change much over the last few years. From being a purely text based content creation job, it has evolved into a full-time vocation requiring multi-tasking skills, design thinking and a more holistic marketing approach. The tools of the trade have,... Continue Reading →

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