Purple Cat

A lifestyle store with luxurious gifting options, Purple Cat approached to take over their entire content marketing strategy, just before they launched their flagship store in Koramangala, Bangalore.

OBJECTIVE:

Promote all products of Purple Cat, sold in their physical store as well as their online store and build the Purple Cat brand across social media.

CHALLENGE:

Like with any fledgling effort, there was very little material to work on. Unlike tech startups, where the story is just waiting to be heard, creating a story for Purple Cat in the current retail setup in India, where indie brands are struggling to be seen, is not easy.

STRATEGY:

  • Push out existing content, so that any visitors to the social media pages wouldn’t swipe away because of lack of content.
  • Work closely with founder of Purple Cat to create a story around the new products and highlight their USP. This included product photography and regular updates on the social media platforms.
  • Promote the products on Facebook, Instagram and through email campaigns.

 

Innofest

An iSpirit initiative, Innofest is a platform where grassroots innovators can connect with enablers, experts, mentors and peers to take their ideas to the next level. Apart from its various awareness programmes and workshops, Innofest also organizes a unique festival to celebrate innovation in various cities of India.

OBJECTIVE:

Promote the Innofest message on the existing social media platforms, working closely with the volunteer group to promote the work of Indian innovators.

CHALLENGE:

A volunteer programme, that works with entrepreneurs and innovators across the country, Innofest has a large network, yet few of them have a social media presence that I could promote. The greatest challenge in this project lies in converting intangible content into the tangible, taking it from archives and memories to social media.

STRATEGY:

  • Working closely with the volunteer team to revamp the Innofest website and improve messaging for the platform.
  • Reaching out to entrepreneurs and participants of Innofest in the previous years to build their stories on the social web.

 

Red Baron

A marketing and communication boutique consultancy, Red Baron contacted me for a content writing project for one of their clients.

OBJECTIVE:

Research and create content for corporate presentations and blogs on Retail 3.0 for one of Red Baron’s clients.

CHALLENGE:

With zero experience and domain knowledge, this project required a lot of research and a completely different tone and style from the one used by most startups.

STRATEGY:

  • Understand the client requirement and research on the topics suggested by them: Retail 3.0, Retailtainment, Omnichannel Retail, Airport Retail, Impact of new technologies, like AR, VR and Chatbots on Retail.
  • Collaborate closely with the in-house team on corporate presentations & event pitches for the client.
  • Create and develop content for corporate blogs and press releases for the client.

 

FranceSay: A Word A Day (Instagram)

FranceSay (pronounced /fʁɑ̃.sɛ/) – an amalgamation of France and Say – came into being after I took to Instagram and realised that students spending hours on this visual social network could benefit from it by learning a word a day!

OBJECTIVE:

Share a French word every day to encourage students of French to learn new words and continue the learning process through a more visual (and definitely more casual) medium.

CHALLENGE:

There were already several other accounts doing the same thing, so I had to find my unicorn feature: Since the others were sharing French words with their meaning in English – an excellent idea for beginners – I decided that my images have no English at all.

STRATEGY:

Create images on Canva using Creative Commons icons from The Noun Project to illustrate them. The pronunciation is indicated in the International Phonetic Alphabet and the meaning is in French.

VISUAL CONTENT CREATED:

Some examples of the images created for FranceSay:

 

 

 

 

 

 

 

 

 

FranceSay

Set up in 2015, FranceSay (the blog) is targeted at teachers of French as a Foreign Language (FLE). It came into being because of the increasing number of articles I was publishing about my teaching experiences as a contributor to the online magazines of the Alliance Française network in India – AF Mag and Salle de Profs.

OBJECTIVE:

Share teaching experiences, interesting resources for class as well as articles on training programmes I attend (& conduct) as a Formatrice de Formateurs (Teacher Trainer).

STRATEGY:

A personal venture, the main strategy for the blog is to catalogue all my experiences as a French teacher regularly and share the posts through my social media accounts and in the various teachers groups of which I’m a member, to give my posts maximum visibility.

What Are Chatbots

A medium publication, that started primarily as a side effort to publish a white paper on chat bots while I was moonlighting with Skilla, and soon developed into a full-fledged project for a few months, What Are Chatbots was an effort to explain this new buzz word to the layman.

OBJECTIVE:

The world of chat bots is exciting for technophiles but the average millennial is still largely clueless about bots. I was given the task of writing a white paper targeted at the urban millennials who had no idea what chat bot are, where to find them and what to do with them.

CHALLENGES:

I was the target audience! I had to read extensively before I understand the field and set about writing the paper, and eventually the posts for the publication.

STRATEGY:

  • In depth research to understand the origins and developments of chat bots and write the white paper using an easy conversational style associated with chat bots.
  • Develop the Medium publication, using the white paper content and reviews of chat bots that would be relevant to our target audience: the Indian urban millennial.

Much to my pleasant surprise, it caught the attention of an agency looking to expand into this space…and I found myself in conversations with the amazing folks Red Baron who wanted to buy out the site!

What Are Chatbots is now being maintained, managed and grown by Red Baron. I continue to publish articles for them whenever inspiration strikes!

VISUAL CONTENT CREATED:

Infographic created for the What Are Chatbots.

 

Skilla

A Facebook Messenger Chatbot that helps professionals connect with lime-minded individual and potential partners for a common project, Skilla was in its nascent stage when I worked with them for a few months to help them define their Social Media strategy.

OBJECTIVE:

Create a social media strategy that would be easy to execute for the two young founders of Skilla and help on-board them.

CHALLENGE:

Both founders had their hands full, juggling the myriad other responsibilities of running a tech startup and had little time for social media.

STRATEGY:

  • Understand the product and its target audience in order to create the most suitable content for them.
  • Share third-party content related to chatbots to create a market awareness about chat bots and also carve out a market presence for the brand.
  • Create and develop content about Skilla and chat bots which would then be shared on the social media channels(Facebook, Twitter, Instagram).

VISUAL CONTENT CREATED:

Themeefy

A curation platform that focused primarily on the EdTech sector, Themeefy allowed its users to discover and organise digital content into Themes, archive real life learning experiences into a visual learning journey.

Part of the founding team, I worked closely with the design and engineering team of the product to set up and manage their Social Media identity, till they were bought out in 2014.

OBJECTIVES:

Build the Themeefy brand on the Web and establish a relationship with the users (educators across the world) to understand their requirements and propose features to the product team.

CHALLENGES:

A boot-strapped startup, Themeefy Inc had limited budgets, so I had to play the role of content developer, designer and growth hacker with zero marketing budgets!

STRATEGY:

  • Create and share content on the various social media pages (Facebook, Twitter, Pinterest, Google+, YouTube):
  1. Blog posts about the product, its features, interviews with users.
  2. Identify related trending topics and create content to promote the topic, thus building the product brand as an subject matter expert.
  • Execute a sustained corporate communication strategy for Themeefy & MomentBox through regular emails to users.

The hands-on experience of growth hacking & building a bootstrapped product’s brand helped me hone my skills as a Social Media professional, allowing me to give the best possible advice to companies based on their requirements and budgets.

VISUAL CONTENT CREATED:

Some examples of the artwork created for social media:

 

 

 

 

 

 

 

Alliance Française de Bangalore

A French language and cultural institute, member of the Fondation Alliance Française network, Alliance Française de Bangalore didn’t have a social media presence till 2011. As the person who created their social media presence, I worked as their Responsable de Communications till 2013 and again briefly in 2017.

OBJECTIVES:

Create a social media presence for the institute and help promote classes & activities on the Web.
Spearhead & develop the institute’s activities in the use of modern technology in teaching (TICE).

CHALLENGES:

I had to create and awareness about the importance of social media, so it was quite an uphill task to convince the management to allocate time, energy & budgets to this new medium of marketing. In both my tenures, budgets for social media were very limited.

STRATEGY:

  • Create and share content about the classes and cultural activities organised by the Alliance Française de Bangalore on social media accounts : TwitterFacebook, Instagram.
  • Send monthly newsletters about the activities through MailJet.
  • Promote the cultural and pedagogical events at the Alliance Française de Bangalore for the network magazines, AF Mag and Salle de Profs.
  • Set up and manage the internal social network (Ning) of the students of the Alliance Française de Bangalore (2011-2015).

VISUAL CONTENT CREATED:

Some examples of the artwork created for print & web:

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