A lifestyle store with luxurious gifting options, Purple Cat approached to take over their entire content marketing strategy, just before they launched their flagship store in Koramangala, Bangalore.
Promote all products of Purple Cat, sold in their physical store as well as their online store and build the Purple Cat brand across social media.
Like with any fledgling effort, there was very little material to work on. Unlike tech startups, where the story is just waiting to be heard, creating a story for Purple Cat in the current retail setup in India, where indie brands are struggling to be seen, is not easy.
- Push out existing content, so that any visitors to the social media pages wouldn’t swipe away because of lack of content.
- Work closely with founder of Purple Cat to create a story around the new products and highlight their USP. This included product photography and regular updates on the social media platforms.
- Promote the products on Facebook, Instagram and through email campaigns.