What’s in a name?

What’s in a name, you ask? Quite a long story, I say.  Take my name. Geetanjali Shrivastava. I was named after the collection of poems written by Rabindranath Tagore, since my father had hoped for a girl with a sweet, melodic voice. He didn’t get that, but that’s a different story. As name, Geetanjali is … More What’s in a name?

From Bangalore to Grenoble: Part 1 Of A Long Journey

A few months ago, I shared my journey from teaching to building startups. That was the beginning of a long journey in entrepreneurship, in which I am learning much about the world, and myself. When we first started working on our start up, our focus was on the gig economy, a booming market trend in … More From Bangalore to Grenoble: Part 1 Of A Long Journey

Learning to write to build audiences and attract users

One of the biggest challenges in building a startup is acquiring users. How can you convince people to use your product? Why would they choose your product, over the dozens (often hundreds) of other similar products?  – You build their trust. – Yes, but how? – You talk to them. You tell them a story. … More Learning to write to build audiences and attract users