From Wallflower to Reluctant Networker
April 25, 2021
How entrepreneurship is forcing me to come out of my shell, do things I would have never done otherwise. … More From Wallflower to Reluctant Networker
What’s in a name?
April 10, 2021
What’s in a name, you ask? Quite a long story, I say. Take my name. Geetanjali Shrivastava. I was named after the collection of poems written by Rabindranath Tagore, since my father had hoped for a girl with a sweet, melodic voice. He didn’t get that, but that’s a different story. As name, Geetanjali is … More What’s in a name?
Lessons In Agility Courtesy Global Warming
April 3, 2021
A story about shoes, global warming and the importance of agility, whether in something relatively inconsequential as my attire for the day, or something as important as the next steps in our startup. … More Lessons In Agility Courtesy Global Warming
From Bangalore to Grenoble: Part 1 Of A Long Journey
March 19, 2021
A few months ago, I shared my journey from teaching to building startups. That was the beginning of a long journey in entrepreneurship, in which I am learning much about the world, and myself. When we first started working on our start up, our focus was on the gig economy, a booming market trend in … More From Bangalore to Grenoble: Part 1 Of A Long Journey
Learning to write to build audiences and attract users
January 3, 2021
One of the biggest challenges in building a startup is acquiring users. How can you convince people to use your product? Why would they choose your product, over the dozens (often hundreds) of other similar products? – You build their trust. – Yes, but how? – You talk to them. You tell them a story. … More Learning to write to build audiences and attract users
From teaching French to building startups
December 1, 2020
As a cataloger of events, experiences and thoughts, I’ve always been narrating my life in diaries and blogs. So it’s only natural that I’ve decided to record this (not-so) new journey on which I’ve embarked. It all started in 2009, when my friend approached me with a content writing assignment for his new venture. It … More From teaching French to building startups
Hearty Stews To Heal The Soul
August 22, 2020
I still remember the first time I heard the terms comfort food and soul food. It immediately brought up images of not-too-well-done toast topped with boiled tomatoes, and a light dusting of salt and powdered cumin. Growing up, if there was one meal that I wanted irrespective of the weather or my state of well-being, … More Hearty Stews To Heal The Soul
Throwback to Riverdale ArtWalk 2019
July 29, 2020
Being stuck at home makes you even more nostalgic about certain trips and memories. This week, the memories assailing me are those of which I don’t even have many photos. Memories of countless visits to artisanal markets, like the regular exhibitions at Chitrakala Parishad, and the innumerable flea markets that had become such a big … More Throwback to Riverdale ArtWalk 2019
Grazing Plates And Lazy Meals
July 17, 2020
Who doesn’t love a good platter? Cheese, fruit and meat platters in the West, the ubiquitous vegetarian and non-vegetarian platters in Indian restaurants on the home ground, the famous Lebanese mezze platters, the more exotic Ethiopian platter…there must be a version in almost every culture. A popular favourite for large groups at restaurants, platter meals … More Grazing Plates And Lazy Meals
For The Love Of Jams
July 16, 2020
One of the most vivid memories from my childhood is of the big jar of homemade black grape jam slipping from my clumsy fingers, and crashing to the ground. I don’t remember if I was scolded for being clumsy, or how we cleaned that ensuing mess. All I remember is that distinct feeling of loss, … More For The Love Of Jams
