Learning to write to build audiences and attract users

One of the biggest challenges in building a startup is acquiring users. How can you convince people to use your product? Why would they choose your product, over the dozens (often hundreds) of other similar products?  – You build their trust. – Yes, but how? – You talk to them. You tell them a story. … More Learning to write to build audiences and attract users

Grenoble, where there’s a mountain at the end of every street

« Au bout de chaque rue, une montagne… » / “At the end of every street is a mountain…”  – Stendhal, 1783-1842 The very mountains that captured my heart when I landed in Grenoble in 2009. I could see them from the window of my bedroom, from my classroom, from the windows of the bus … More Grenoble, where there’s a mountain at the end of every street