(Re)Discovering Paris

Heading back from Bangalore to Grenoble, we decided to spend a few weeks in Paris to explore, meet people and understand the French Tech ecosystem. Living in Paris like a local (well, almost), taking public transport to co-working places & meetings, and dealing with Parisians outside the tourist track opened my eyes to a different Paris.
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Lessons in Agility from Arya

You might have noticed that I’ve been a bit obsessed with agility over the last few months. I’ve read several research papers, and case studies, but the biggest example of agility over the last few months has been Arya. From being a dog that refused to step out of the house because of her extreme anxiety, to traveling across continents to be with us in France, she has surprised us with her agility! … More Lessons in Agility from Arya

What’s in a name?

What’s in a name, you ask? Quite a long story, I say.  Take my name. Geetanjali Shrivastava. I was named after the collection of poems written by Rabindranath Tagore, since my father had hoped for a girl with a sweet, melodic voice. He didn’t get that, but that’s a different story. As name, Geetanjali is … More What’s in a name?

From Bangalore to Grenoble: Part 1 Of A Long Journey

A few months ago, I shared my journey from teaching to building startups. That was the beginning of a long journey in entrepreneurship, in which I am learning much about the world, and myself. When we first started working on our start up, our focus was on the gig economy, a booming market trend in … More From Bangalore to Grenoble: Part 1 Of A Long Journey

Learning to write to build audiences and attract users

One of the biggest challenges in building a startup is acquiring users. How can you convince people to use your product? Why would they choose your product, over the dozens (often hundreds) of other similar products?  – You build their trust. – Yes, but how? – You talk to them. You tell them a story. … More Learning to write to build audiences and attract users