A French language and cultural institute, member of the Fondation Alliance Française network, Alliance Française de Bangalore didn’t have a social media presence till 2011. As the person who created their social media presence, I worked as their Responsable de Communications till 2013 and again briefly in 2017.
OBJECTIVES:
Create a social media presence for the institute and help promote classes & activities on the Web.
Spearhead & develop the institute’s activities in the use of modern technology in teaching (TICE).
CHALLENGES:
I had to create and awareness about the importance of social media, so it was quite an uphill task to convince the management to allocate time, energy & budgets to this new medium of marketing. In both my tenures, budgets for social media were very limited.
STRATEGY:
Create and share content about the classes and cultural activities organised by the Alliance Française de Bangalore on social media accounts : Twitter, Facebook, Instagram.- Send monthly newsletters about the activities through MailJet.
- Promote the cultural and pedagogical events at the Alliance Française de Bangalore for the network magazines, AF Mag and Salle de Profs.
- Set up and manage the internal social network (Ning) of the students of the Alliance Française de Bangalore (2011-2015).
VISUAL CONTENT CREATED:
Some examples of the artwork created for print & web:
PlainGeets 