Purple Cat

A lifestyle store with luxurious gifting options, Purple Cat approached to take over their entire content marketing strategy, just before they launched their flagship store in Koramangala, Bangalore.

OBJECTIVE:

Promote all products of Purple Cat, sold in their physical store as well as their online store and build the Purple Cat brand across social media.

CHALLENGE:

Like with any fledgling effort, there was very little material to work on. Unlike tech startups, where the story is just waiting to be heard, creating a story for Purple Cat in the current retail setup in India, where indie brands are struggling to be seen, is not easy.

STRATEGY:

  • Push out existing content, so that any visitors to the social media pages wouldn’t swipe away because of lack of content.
  • Work closely with founder of Purple Cat to create a story around the new products and highlight their USP. This included product photography and regular updates on the social media platforms.
  • Promote the products on Facebook, Instagram and through email campaigns.

 

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