A medium publication, that started primarily as a side effort to publish a white paper on chat bots while I was moonlighting with Skilla, and soon developed into a full-fledged project for a few months, What Are Chatbots was an effort to explain this new buzz word to the layman.
OBJECTIVE:
The world of chat bots is exciting for technophiles but the average millennial is still largely clueless about bots. I was given the task of writing a white paper targeted at the urban millennials who had no idea what chat bot are, where to find them and what to do with them.
CHALLENGES:
I was the target audience! I had to read extensively before I understand the field and set about writing the paper, and eventually the posts for the publication.
STRATEGY:
- In depth research to understand the origins and developments of chat bots and write the white paper using an easy conversational style associated with chat bots.
- Develop the Medium publication, using the white paper content and reviews of chat bots that would be relevant to our target audience: the Indian urban millennial.
Much to my pleasant surprise, it caught the attention of an agency looking to expand into this space…and I found myself in conversations with the amazing folks Red Baron who wanted to buy out the site!
What Are Chatbots is now being maintained, managed and grown by Red Baron. I continue to publish articles for them whenever inspiration strikes!
VISUAL CONTENT CREATED:
PlainGeets 