A Facebook Messenger Chatbot that helps professionals connect with lime-minded individual and potential partners for a common project, Skilla was in its nascent stage when I worked with them for a few months to help them define their Social Media strategy.
OBJECTIVE:
Create a social media strategy that would be easy to execute for the two young founders of Skilla and help on-board them.
CHALLENGE:
Both founders had their hands full, juggling the myriad other responsibilities of running a tech startup and had little time for social media.
STRATEGY:
- Understand the product and its target audience in order to create the most suitable content for them.
- Share third-party content related to chatbots to create a market awareness about chat bots and also carve out a market presence for the brand.
- Create and develop content about Skilla and chat bots which would then be shared on the social media channels(Facebook, Twitter, Instagram).
VISUAL CONTENT CREATED:
PlainGeets 