PlainGeets

A marketing and communication boutique consultancy, Red Baron contacted me for a content writing project for one of their clients.

OBJECTIVE:

Research and create content for corporate presentations and blogs on Retail 3.0 for one of Red Baron’s clients.

CHALLENGE:

With zero experience and domain knowledge, this project required a lot of research and a completely different tone and style from the one used by most startups.

STRATEGY:

• Understand the client requirement and research on the topics suggested by them: Retail 3.0, Retailtainment, Omnichannel Retail, Airport Retail, Impact of new technologies, like AR, VR and Chatbots on Retail.
• Collaborate closely with the in-house team on corporate presentations & event pitches for the client.
• Create and develop content for corporate blogs and press releases for the client.