Red Baron

A marketing and communication boutique consultancy, Red Baron contacted me for a content writing project for one of their clients.

OBJECTIVE:

Research and create content for corporate presentations and blogs on Retail 3.0 for one of Red Baron’s clients.

CHALLENGE:

With zero experience and domain knowledge, this project required a lot of research and a completely different tone and style from the one used by most startups.

STRATEGY:

  • Understand the client requirement and research on the topics suggested by them: Retail 3.0, Retailtainment, Omnichannel Retail, Airport Retail, Impact of new technologies, like AR, VR and Chatbots on Retail.
  • Collaborate closely with the in-house team on corporate presentations & event pitches for the client.
  • Create and develop content for corporate blogs and press releases for the client.

 

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